Why we advertise our products If we want our products to be well-known we should advertise them. Advertisements play an important role in the modern economy. They are useful to both consumers and producers.
With property tax caps in place and other funding limits that restrict how much money can be collected, new sources of income are being sought out. One of the most promising ideas is to allow schools to sell advertising space on property grounds. It may expose children, parents, and employees to additional branding, but the costs to bring in profits are very small — if they even exist.
Should districts be allowed to sell advertising space? Here is a look at the advertising in schools pros and cons to take a look at each key point involved. What Are the Pros of Advertising in Schools?
The primary benefit of advertising in schools is that it has had a two decade track record of success already.
Schools in Colorado were the first to begin selling advertising space on school buses and the trend just expanded from there. Here are the additional pros to consider. It allows a school to upgrade their equipment. Children today are fortunate enough to live in a world where technology is expanding by leaps and bounds.
Advertising in schools gives a district the chance to upgrade their equipment, their curriculum, and their facilities so that modern technology can be part of the current educational process. It keeps a school in the business of educating. Even public schools need to have some sort of profit neutrality in order to stay in existence.
If a school loses too much money, it is going to close and place a burden on the families in that areas. It lowers the burden on taxpayers. By soliciting for advertising in schools, the need for increased levies or taxation becomes less and this allows families to be able to save more of their hard-earned money or spend it on things their family needs.
It brings the local community together. Although there are always going to be national level brands involved in school advertising [Coca-Cola, Pepsi, Jack Links, etc.
School advertising gives them a chance to gain some brand recognition with local families and this allows them to bring the community together in a unique way. Even just a sponsorship sign on the baseball field fence shows parents that they are interested and concerned about the educational opportunities of children in their community.
It can enhance the brand exposure through free press coverage. When a game winning home run is hit over the left field fence and that makes the local news feed, families will cheer the accomplishment.
This creates an unconscious positive association with the brand that happens every time someone sees the photograph or watches the video clip of the game winning clip.
It is an affordable way to counter the actions of national brands. National brands build relationships every day with people because they can put their brands everywhere — including movies and TV shows. The primary disadvantage of advertising in schools is that it creates an influential impact on students, especially young students, that may not be beneficial.
Children under the age of 8 tend to believe everything they see or are told when it comes to corporate branding.
If they are exposed to certain brands every day as they ride the bus or play games during their physical education class, then they are going to crave these items and spend their money on them when they have it.
Here are the other disadvantages to consider. It gives corporations an influence on how children are educated. Businesses need to receive a return on their advertising investment for advertising in schools to make sense.
This means brands will consistently pressure districts to educate students on certain subjects in certain ways. If an oil company had sponsorship cash invested into a school district, for example, it may want the schools to discuss more about how their industries work to save ocean life from drilling activities instead of the possibilities of increased earthquakes happening in a fracking region.
It gives brands personal information about students. As the saturation of the internet continues to grow, big data is what eventually rules the day in virtually every industry. Advertising in schools is not any different. Businesses can ask for demographic data about the students and information about personal habits, income levels, and other information that could be seen as an invasion of privacy.
This data could also be misued to create specific advertising that was meant to generate direct income from the students or expose them to a higher risk of identity theft. Unless kids are being homeschooled, the children who are within a school district which sells advertising space are a very captive audience.
They are stuck in front of those brands for up to 8 hours every day. Parents have little or no control over this brand exposure and there could be marketing efforts in place that go against their personal family values, religious beliefs, or similar problems.
It reverses the educational process. Teachers and brands have one thing in common: When advertising is allowed into schools, then this is the first step a business needs to begin building a relationship with a student.The Pros and Cons of Commercial Advertising.
Advertising is a message designed to promote and persuade people to buy a product, a service, or an idea. These advertising messages are on television, in newspapers and magazines, radio, Internet, and outdoor signs (World Book Online, 1)/5(7).
Pros and Cons of Economic Growth Fostering economic growth remains at the heart of any national government’s agenda. As such, governments have embraced numerous strategies aimed at promoting economic growth, such as forging alliances, signing business treaties, and becoming members to business alliances.
Advertising informs customers about and availability of goods which helps to sell these goods much faster. Advertising raises the standard of living of the population because it draws attention to .
Here is a look at the advertising in schools pros and cons to take a look at each key point involved. What Are the Pros of Advertising in Schools? The primary benefit of advertising in schools is that it has had a two decade track record of success already. Pros and Cons; 24 Pros and Cons of Advertising.
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Tweet on Twitter. It’s often said that “it takes money to make money.” This often refers to the fact that a business must advertise in order to create an awareness of what is being offered to the general public.
By evaluating the pros and cons of. Advertising is a major component of any company's marketing plan. It includes messages that are paid for and delivered to targeted customers via mass media.
TV and radio commercials, print ads.