Features of the selling construct. This construct makes sense when the consumers are more interested in obtaining the merchandise than characteristics.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Britvic Marketing an introduction Essay Sample Exercise1: Identify three key characteristics of the marketing concept.
The business should pay attention to these five concepts; they are production, product, selling, Marketing concept britvic essay and societal marketing. Markets are the set of actual and potential buyers of a product.
A successful marketing should give customers the right product, at the right price, available in the right place such as shops and online with the right promotion. Customer satisfaction is very important. Through the satisfied customers, they can achieve the organizational goals.
As long as all functions are responsible for the consumers, and they can get the customer satisfaction. The supplies are one of the important factors, they should be treated like partners because they can take the resources to the producers so that the manufactures can produce goods and these can provide customer value.
Forces like political, economic, legal and social may affect the organization but are beyond the control. In a given society, laws and government agencies, and pressure groups that limit various organizations and individuals.
The factor that can have an influence on customer purchasing power and spending patterns is economic environment. In yearit saw a decline in soft drinks sales bacause of the economic environment—the enconomic downturn. Marketing research is an important method; it is a series of design and analysis.
Britvic can make decisions on their markets and both online or offline business operations by the data relevant reports. Because of identification of new markets system, companies can gather plenty of important information.
This useful information can help firms like Britvic to provide the right goods just like their still drinks in the right place the UK, and last but not least, that is at the right time.
It can also help the firms to determine the required resources. Include one quantitative and one qualitative research technique in your response. During the marketing research process, it ususlly has four steps. The first one is to clarify and definethe problem and make a study on the objectives.
Then, we should gather some relevant imfoemation. After that, we can analyze the data. At last, we can draw the conclusions and provide the report. There are two kinds of the mian resources about marketing research data, they are secondary data and primary data.
The first one of the data is the imformation that has already existed somewhere, it is speedy and inexpensive. And the second one is the information that has been collected for some special objectives, this way maybe a little expensive but more uesful. In order to get the primary research, here are two different kinds of ways: Qualitative reseach refers to collect the imformation which can be useful for a firm.
Another way is quantitative research, this way need a plenty of the information which is about the establish statistical information and this maybe use a the subject matter. An example to qualitative, Britvic can take a discussion about the new kinds of beverage in group discussions. Exercise 5 Explain the process of market segmentation and targeting and the benefits of segmentation and targeting to Britvic.
They will take a method to divide large heterogeneous markets into small markets, and this is market segmentation. The process of market segmentation and targeting can be divided into three mian steps. First of all, the companies have to identify the requirements and characteristics of the market, then, they can use the behavioural or geograpphic method to put the customers who have similar characteristics into the same groups, after that, the companies can take some choices about the markets as their targets.
Although it might get some threats but also the opportunties. Exercise 6 Exlain marketing theory in relation to each of the 4Ps.
Explain the factors that would affect how Britvic might decide on their choice of each of these items. Marketing mix is divided into four parts, they are product, place, price and promotion.
Product is anything that might be satisfield with a need or want for the market. It includes attention, acquistion, consumption.The three key characteristics of a marketing concept are product quality, needs of the customer and market research.
Market research – The owner of Britvic, Ralph Chapman realised that during the great depression period many of his poorest customers needed an affordable source of vitamin C.
He. Under marketing concept the task of marketing begins with finding what the consumer want and produce a product which will meet the consumer requirement and provides maximum satisfaction. “Customer is the King” concept emerged from this point of view.
The Importance Of Marketing Concept Marketing Essay. Print Reference this. Disclaimer: Marketing concept is consumer oriented and look forward to achieve long term profits by making a network of satisfied consumers.
When an organization practice the marketing concept, all their activities such as research and development, distribution. Marketing Britvic Case Study – Assessment 1 1.
Characteristics of the marketing concept. The Selling Concept – This concept doesn’t primarily focus on new consumer wants or desires but focuses on the selling and promotion of a particular already existing product in order to achieve the highest sales they possibly can. Marketing concept is when an organisation should try to provide products and services that satisfy customer’s needs.
Customers should be at the centre of all the organisations activities. Putting the customers first allows Britvic to be one of the biggest branded soft drink businesses in UK.
Britvic Marketing Essay Market research. > Marketing Essay Topics > Marketing concept of britvic Sample. Marketing concept of britvic - Essay Example. An example of this is in Ralph Chapman, owner of British Vitamin Products Company realized that many of his poorest customers needed a source of vitamin c that was affordable so he discovered a way to bottle fruit juices in glass.