McQuail's typology[ edit ] Figure 1:
Radio broadcasting and Television The sequencing of content in Development of mass media types broadcast is called a schedule. With all technological endeavours a number of technical terms and slang have developed.
Please see the list of broadcasting terms for a glossary of terms used. Radio and television programs are distributed over frequency bands that in the United States are highly regulated. Such regulation includes determination of the width of the bands, range, licensing, types of receivers and transmitters used, and acceptable content.
Cable television programs are often broadcast simultaneously with radio and television programs, but have a more limited audience. By coding signals and requiring a cable converter box at individual recipients' locations, cable also enables subscription -based channels and pay-per-view services.
Concentration of ownership, globalization of media, audience fragmentation, hypercommercialism, and convergence are forcing all parties in the mass communication process to . The mass media includes print media, broadcast media, social media and other types of communication. This lesson explores the development of the mass media in the United States and its role in the. There have been some major developments in evolution of mass media; the most notable development is the various mediums in which the public uses to distribute information in this day and age. The forms of mass media distribution are broadcast media, audio media, outdoor media, and new age media.
A broadcasting organisation may broadcast several programs simultaneously, through several channels frequenciesfor example BBC One and Two. Digital radio and digital television may also transmit multiplexed programming, with several channels compressed into one ensemble.
When broadcasting is done via the Internet the term webcasting is often used. Ina new phenomenon occurred when a number of technologies combined to produce podcasting. Adam Curry and his associates, the Podshoware principal proponents of podcasting.
Film The term 'film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film also called filmstockhistorically the primary medium for recording and displaying motion pictures.
Many other terms for film exist, such as motion pictures or just pictures and "picture"the silver screen, photoplays, the cinema, picture shows, flicks, and most common, movies.
Films are produced by recording people and objects with camerasor by creating them using animation techniques or special effects. Films comprise a series of individual frames, but when these images are shown in rapid succession, an illusion of motion is created.
Flickering between frames is not seen because of an effect known as persistence of visionwhereby the eye retains a visual image for a fraction of a second after the source has been removed.
Also of relevance is what causes the perception of motion: Film is considered by many[ who? Any film can become a worldwide attraction, especially with the addition of dubbing or subtitles that translate the film message.
Films are also artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them. The term "computer game" also includes games which display only text and which can, therefore, theoretically be played on a teletypewriter or which use other methods, such as sound or vibration, as their primary feedback device, but there are very few new games in these categories.
Also, more esoteric devices have been used for input, e.
Usually there are rules and goals, but in more open-ended games the player may be free to do whatever they like within the confines of the virtual universe.
In common usage, an " arcade game " refers to a game designed to be played in an establishment in which patrons pay to play on a per-use basis. A "computer game" or " PC game " refers to a game that is played on a personal computer. A " Console game " refers to one that is played on a device specifically designed for the use of such, while interfacing with a standard television set.For these reasons and others, the mass media are critical players in the American political system.
Mass media fall into two types: the print media of newspapers and magazines and the broadcast media of . The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication .
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media are an effective medium for communication, dissemination of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas.
But the downside of not being able to communicate to large audiences led to the development of mass media, such as writing. New technologies can lead to new types of media and the ability to use a given form of media is related to the ability to use its related technology.
communication, in the context of development, we refer to various types of communication like interpersonal, group and mass communication.
Discuss the use of different forms of mass media in development communication. 3. Read any newspaper for a period of at least ten days and list out the. MASS COMMUNICATION MODULE - 1.